Full-service teammates with
self-service convenience.

We've been doing this for a long time, and we're good at what we do. Really good. Our intelligent marketing systems allow you and your staff to work at your speed and on your terms. Want a self-serve enterprise email marketing system at your disposal 24/7? Check. Or perhaps you'd rather have our seasoned, professional staff handle your next email campaign from concept to final analysis. No problem.
Strategy9 - we're here to make your job easier.

Drop us a line to see how we can help



We'll help you take your email marketing program to the next level. Powerful. Flexible. Fast. Responsive. And it is built to work especially with casino patron databases.


Our online contest and sweepstakes system has been powering online promotions since 2001. Integrating with Facebook and Twitter, it is now better than ever!


Our survey system easily handles satisfaction surveys, casino patron interest surveys, employee surveys, and anything else you want to learn more about.

SwipeIQ and beyond

From kiosk-based data collection, to online auctions, to employee learning and testing, to online dashboards and analytics, Strategy9 has the answer you're looking for!

Why Strategy9?

Casino First

Strategy9's experience with casino data dates to 1996. We've worked with every major casino patron database system since then, and have pioneered incredibly powerful systems and analysis - including GIS mapping and geo-clustering.

In fact, some of Andrew White's early casino analytics were discussed in Michael J. Weiss' "The Clustered World" - read it here on Amazon - The Clustered World.

Fully Customizeable

Where other software providers say "No", we say "Yes!". We know that your business is different from your competitors and you need solutions that fit your unique situation. That's why we're happy to customize our systems to fit your business.

Our systems can easily adapt to how you need to see data, store information, and consume analysis and reports.

We Understand

Unique regulatory environment? We've been there. Complex operation? No problem. Multi-site? We've got it covered. Other challenges? We're ready to take them on.

We have worked with very small casinos to the largest multi-nationals. We've worked in wide-ranging gaming jurisdictions from Europe to Africa to Asia and all across North and South America. We've been there!


  • Todd Miller

    Director of IT - Gulfstream Park Racing & Casino, Hallandale FL
    Our development experience with Strategy9 has been fantastic - their team has an extremely in-depth knowledge of the product and has been exceptional in supporting outside of the initial installation. Strategy9 has adapted to our every need, and have provided excellent technical support. Very professional organization that took those extra steps to ensure that the STMS installation was completed to our satisfaction. I cannot recommend them more highly.
  • Kristen Krohn

    Events and Promotions Coordinator - Greektown Casino-Hotel, Detroit MI
    Strategy9 has exceeded our expectations with their professional support as well as their understanding of slot tournaments and the casino environment. Our processes are more effective and efficient with this software. Since using STMS, we’ve noticed an immediate and positive impact on our ROI and have decided to run tournaments more frequently. We’re thrilled that STMS was constructed with flexibility in mind, so we can easily run many different types of tournaments. Our customers enjoy how fast we’re able to serve them, and are entertained by the leaderboard displays. It’s so simple to use that our staff loves it.
  • Amin Suleman

    Director of Marketing - Royal Beach Casino, St. Kitt's & Nevis
    Prior to installing STMS, tournaments were time and resource consuming, making setup and management frustrating. Our staff members as well as customers became frustrated at times with manual processes, which were slower and prone to error. STMS has taken us to the next level! Our staff is thrilled with the impact that STMS has had in regards to making tournaments easier and more efficient. The flexibility of the application allows us to customize tournaments that meet our needs, and experiment with a variety of new formats. Now we run tournaments quick and efficiently, all with using less staffing resources. From the start, Strategy9 was extremely knowledgeable, fast, eager, and hardworking.



Database Services

Our expert database analysts can help cleanse your data, run address correction and NCOA updates, compile survey data, append response data, and add 3rd-party demographic add-on data.


Our data experts can create one-time custom reports based on your existing data, or we can create recurring reports that can be re-run at any time. Our GIS maps show your customer data visually on a detailed map that help unlock hidden knowledge that may otherwise go undiscovered.

Creative Development

From concept to prodcution art our graphics team will get your project looking great and getting response. Or, we can repurpose your existing artwork for online and email use.


Our seasoned team can help you create a custom survey for your particular needs, deliver the online/mobile survey to your audience, and then compile the results to help you understand what the data all means.

Contest Deployment

Use Strategy9 to easily execute an online contest/sweepstakes with integrated survey questions to really drive your marketing strategy. You can integrate Facebook, Twitter, and other online apps to extend your reach and results.

Strategy9 Support

We are here to be an extension of your IT team, your analytics team, and your marketing team. And we're available when you need us most.


About Strategy9

about Tom Delibassis and Andrew White

Founded in 2000

Andrew White founded Strategy9 in 2000, and Tom Delibassis soon joined as CTO. Andrew sold his first commercial software at age 15, and has spent his career developing software, designing systems, and analyzing data with a focus on improving marketing results. Tom, a serial entrepreneur, has been developing software his whole career after obtaining his B.Sc. and M.B.A.

S9 2003 Strategy9 team at G2E 2003 (Les, Andrew, Deanna, Tom)

You may know us from our Slot Tournament system

Our Slot Tournament Management System (STMS) was the first of its kind in the casino industry when we launched it in 2003. A whole slot tournament market has followed, with almost every major slot manufacturer creating their own version. Now, STMS is part of IGT as Tournament Manager and SpinFerno.

Email, Contests, Surveys

Along with our groundbreaking slot tournament system, we've been designing systems for over 15 years. Our IQ-Series of online marketing tools includes EmailIQ, ContestIQ, SurveyIQ, AuctionIQ, ConsumerIQ, PlayerIQ and SwipeIQ. We've delivered over a hundred million emails and created hundreds of online contests and surveys over the years and used the resulting data to help businesses make intelligent, nimble decisions to improve their results. Our database and analytics experience extends to the paper world as well - we've delivered millions of pieces of direct mail, as well as delivering state-of-the-art segmentation and analytics to provide actionable intelligence.


Las Vegas Map

Canadian Mailing Address

Strategy9 Inc.
69 Ontario St, St. Catharines, ON L2R 5J5
Tel: (905) 988-3999

US Mailing Address

Strategy9 Inc.
11035 Lavender Hill Dr, Suite 160-299, Las Vegas, NV 89135
Tel: (905) 988-3999

Customer Support

Tel: (905) 988-3999

Email Signup

Strategy9 Email Newsletter Signup

Sign up for our email newsletter and once in a while we'll send you content on casino marketing that we think will interest you. Of course we won't share your information with anyone, and you can opt out anytime. One small reason we'd love you to sign up is that we use our own email marketing system - EmailIQ - to power our own emails. Within seconds of signing up you'll receive a confirmation email sent by the EmailIQ system. If you're at all interested in EmailIQ this is a very quick demo of one piece of our great functionality.

Please review our privacy policy here.