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ConsumerIQ
Understand your data, your customers, your market.

Overview

In the retail world knowledge is power. ConsumerIQ provides the power to better understand your business and allow you to make intelligent business decisions based on retail data analytics. As the business world continues to change at high speed, companies that understand their business, their market, and their customers will be the ones who will be able to adapt and succeed.

ConsumerIQ's real-time, online, dashboard provides small to mid-sized businesses with all the mission-critical information that you need to create a plan for tomorrow, execute marketing strategies, and realize greater profits.

Why use ConsumerIQ?

ConsumerIQ answers a specific need for marketers within small- to mid-sized businesses: getting access to existing data stores to make more informed marketing decisions. To address this issue, Strategy9 introduced ConsumerIQ as a means of providing rapid data access through a user-friendly web interface. ConsumerIQ removes the guess-work associated with planning new marketing campaigns by highlighting past performance patterns within a company’s current sales base. Companies that typically needed to dedicate scarce human resources to the task of assembling and organizing monthly, weekly, or daily reports to help plan and analyze existing marketing efforts can now dedicate these resources to the planning and execution of actual marketing initiatives. In addition, ConsumerIQ provides a uniform, company-wide approach to analysis, which can expand as the knowledge base of its users grows.

Benefits

• Online data analysis – The simple, web-based interface allows users to perform online queries on historical or real-time data

• Multi-criteria analysis – Analysis can be performed on different retail criteria (i.e. locations, customer origin, date)

• Drill-down details – Information can be aggregated or parsed into smaller groups (i.e. year, month, day, hour)

• Links with other Strategy9 products – ConsumerIQ can be used in conjunction with other data aggregation products – SwipeIQ, SurveyIQ, ContestIQ – to reveal increased detail on these marketing efforts
   

Features

• Online maps – Customer data can be combined with retail data to produce geographic marketing maps

• Email reports – Graphs, tables, and maps can all be emailed directly from the ConsumerIQ interface amongst other ConsumerIQ users

• Save queries – Custom queries generated by users can be saved to a My Reports page for future queries and analysis with identical / similar criteria

• Print reports – All reports can be reproduced in a printable format for output to printers or Adobe Acrobat

• Multi-user access – Access can be granted to many users simultaneously. Reports can be designated with differential access levels to permit different groups to see the reports they need to see

• Microsoft Office-based graphing – Using Office Web Components from Microsoft, graphs that are created online match those of Microsoft Excel

Strategy9 offers a focused expertise on Internet marketing solutions. Our experienced marketing team provides the knowledge and opportunity to help you develop technology based marketing promotions. Your campaigns can be tailored to operate in exclusivity or can be integrated with more traditional advertising methods to create a rich multi-media presence.

Developing an effective strategy relies on balancing market openings and your company's strengths into the future. From creation to launch to measurement, Strategy9 offers the power to understand who your customers are, what they want, and when they want it. Acquire new customers, create loyalty, lower attrition, and retain customers longer. Strategy9 makes customer relationship management easy.

Please contact info@strategy9.com for additional information regarding any of the following services: