G2E 2026 · September 29 – October 1, 2026 · Strategy9 suite, The Venetian See us at G2E
PlayerIQ — guest experience platform

Your guests never have to download anything.

PlayerIQ installs from a link and runs in the browser they already have. When you want a real App Store and Google Play listing as well, we build that from the same platform — one product, one admin, no second codebase.

70+properties
25+years
SOC 2Type 1
30 daystypical rollout
The PlayerIQ guest app home screen, showing a promotion banner and shortcuts to join a queue, enter contests, view coupons and open an account.

One build, one admin. The same screens ship to the browser and to the stores.

How it ships

Two ways to put it in their hand. You don’t have to choose one forever.

Most properties start with the web app because it is live in days and needs nobody’s approval. Some later want a listing their patrons can search for. Both come off the same platform, so moving from one to the other isn’t a rebuild.

Install from a link Default

A branded progressive web app. The guest taps a link, a QR code, or a button in a text message and it’s on their home screen. No store, no account, no download prompt.

  • Live in days. No submission, no review queue, no rejection to appeal.
  • Changes ship instantly. Branding, content, menus, offers, queues and games from the admin.
  • Reaches everyone. Every guest with a phone browser, including the ones who would never install an app.
  • Works when the wifi doesn’t. Cached and usable on a bad connection.
Native iOS & Android Also available

A real App Store and Google Play listing under your own name, built on the same PlayerIQ platform. We handle the builds, the store accounts, and the submissions.

  • Findable. Patrons search your property’s name and it comes up.
  • In the app drawer. An icon on the phone rather than a bookmark.
  • Your brand, not ours. Published on your behalf — your name on the listing.
  • Weeks, not a year. Built on PlayerIQ instead of from scratch.

Live example: Match Pub by Gateway Casinos, on both stores now. See the case study →

The point isn’t which one. It’s that a guest who won’t install anything still gets queues, offers and messaging — and a guest who wants the icon can have it. You are not picking a side, and you are not paying for two products.
What’s inside

Three products that would normally be three vendors.

A web portal, a guest app, and the marketing engine behind them — all reading and writing the same guest record.

Player Portal

The full web experience: points and tier status, offers, account management, and self-service registration. Works on any browser, no install at all.

The guest app

Web app or native, your call. Queues, coupons, contests and messaging in your branding, on the guest’s phone.

Real-time marketing

Targeting, scheduling, delivery tracking and redemption data. Tied to PlayerIQ segments, not to a nightly export.

Features

What your guests actually do with it.

Every one of these is live at properties today, and every one is configurable from the admin without a developer.

Smart queue management

Virtual queues for players club, restaurants, kiosks and VIP check-in. Guests join from their phone and get told when it’s their turn.

Digital coupons & offers

One-tap redemption with unique tracking codes. Tier-aware, time-boxed, and countable — no reprints.

Interactive contests

Drawings and instant wins with QR scanning and PIN entry. Entries land in your database rather than a paper drum.

Messaging that arrives

Push on native, in-app inbox on both, and SMS where it matters. Rich media, with engagement tracking on every send.

Self-service registration

Guests enrol themselves and land in your player database, matched to an existing record where one exists.

Complete branding control

Logo, colors, content, menus, features. Change it in the admin and it is live — on the web app immediately, on native at the next release.

On property

Built around how your teams already work.

Casino floors, restaurants and hotels that need to move fast and keep guests happy.

For casinos

Drive trips and carded play with tools players use between visits.

  • Virtual queues for players club, kiosks and events
  • Tier-aware offers and messaging
  • Contests and drawings that actually feel exciting
For restaurants & bars

Turn “we have a website” into a proper guest utility.

  • Mobile waitlist and seating queues
  • Daily and time-boxed F&B offers
  • Menus, hours and events without a reprint
For hotels & resorts

One place for everything on property.

  • Property-wide hub for guests
  • F&B and event promotions tied to stay data
  • Cross-selling between hotel, casino and outlets
Screenshots

PlayerIQ in production.

Real screens from live installations, not renderings.

The PlayerIQ player portal showing points, offers and account management.

Player Portal

Points, offers and account management on the web

The guest app home screen with quick actions and notifications.

App home

Personalized, with quick actions and notifications

A guest's queue position updating in real time.

Virtual queues

Join and watch your position update live

A digital coupon with a unique redemption code.

Digital coupons

One-tap redemption with unique tracking codes

A contest entry screen with QR scanning and PIN entry.

Contests & drawings

QR scanning and PIN entry for instant wins

An instant win celebration screen showing prize details.

Instant wins

Celebration screens with prize details

The in-app notification inbox listing rich media messages.

Notification inbox

Rich media messages with engagement tracking

The PlayerIQ admin branding settings screen.

Admin controls

Complete branding and feature management

Why properties choose it

25+ years of building this, specifically.

Strategy9 has been building casino and hospitality marketing platforms since 1999. PlayerIQ is the latest evolution of that work, not a first attempt.

  • It actually works. Live deployments, real integrations, in production at properties across North America.
  • We know these systems. IGT Advantage, Aristocrat Oasis, Konami SYNKROS, plus restaurant and hotel POS and the operational realities behind them.
  • Fast implementation. Typical rollouts run around 30 days, not 18 months. Start focused, expand once your teams see it working.
  • Enterprise security. SOC 2 Type 1 certified, encrypted, and built for regulated environments.
  • Support from people who get it. Direct access to our team, not a generic ticket queue. We configure around your workflows.
  • One vendor. PlayerIQ shares its data and its support desk with the rest of the Strategy9 suite.
70+Properties on Strategy9 platforms
25+Years in hospitality technology
99.9%Uptime target
SOC 2Type 1 certified

See PlayerIQ on your property.

Twenty minutes with our team. We’ll show you queues, offers, contests and messaging, and give you a straight answer on whether the web app or a store listing fits you better.

Schedule a demo sales@strategy9.com

Already a PlayerIQ customer? Talk to us about turning on the guest app for your property, or about putting your own listing in the app stores.