G2E 2026 · September 29 – October 1, 2026 · Strategy9 suite, The Venetian See us at G2E
Guides

What we have learned running this stuff.

Reference material for casino and hospitality operators. Written from systems we actually run, at properties that actually exist, and sourced where a claim needs sourcing.

Email deliverability

Which email platforms actually allow casinos?

Where Mailchimp, Klaviyo, Constant Contact, SendGrid, Brevo, AWeber and the rest genuinely stand on gambling senders — each entry sourced to that vendor’s own published acceptable use policy, with the date it was last verified.

Re-verified quarterly.

Compliance

The WSGC non-gaming determination: what it covers, and what it doesn’t

What WAC 230-03-200 actually defines as gambling equipment, why a determination attaches to a version number rather than a product, why a state determination is not tribal clearance, and the separate WAC 230-15-520 approval — granted to your card room, not to your vendor — that almost everyone assumes comes bundled with the software.

Player data

Why PlayerID beats email address as a primary key for player marketing

Two spouses, one email address, two players club accounts with two different offers: an email-keyed system cannot even hold both of them. Why PlayerID, issued once to one person and already on every rated play, comp, tier and exclusion, is the only key that works for a casino, what goes wrong when the key is an address, and what to ask a vendor.